201503.09 Off 0 in Corporate finance A gold watch could alienate fans or create a halo around the brand …read more From:: http://www.ft.com/cms/s/0/fc1b9aaa-c31c-11e4-ac3d-00144feab7de.html?ftcamp=published_links%2Frss%2Fcompanies%2Ffeed%2F%2Fproduct